Equipment sales have skyrocketed in the Port Elizabeth region where multi-franchise supplier, ELB Equipment recently opened a modern branch and fully equipped workshop in order to meet growing customer demand for its products.
With a wide range of the world most recognised earthmoving, mining and construction equipment the new branch has met lofty projected sales targets since opening its doors late last year. Even before the official opening of the branch at the end of January this year, the equipment supplier had reported sales which include crushers, trenchless technologies and rollers, as well as smaller equipment such as compactors and rammers.
In addition, local sales representatives are finalising several sales negotiations on several larger machines and have been inundated with requests for quotations from local contractors for Government tenders and road construction projects.
According to ELB Equipment’s Port Elizabeth branch manager, Emile Schmidt, sales have far exceeded expectation and has underpinned the timeous entry of one of the country’s favourite equipment suppliers into the Port Elizabeth region.
“Although we have long had a branch in East London with dedicated sales and service representatives calling on customers within the region, calls from the market have grown steadily and we have responded by establishing a modern, fully equipped and well-situated branch in the heart of the business district in Sidwell.”
“We have also ensured that we have sufficient space to hold sufficient stock of machines to meet the requirements of the region and customers driving along the N2 in the city will see our signage and demo units of some big machines like our Sumitomo excavators, MST backhoe loaders, Ammann rollers and smaller machines like our Gehl skidsteers and Ammann walk behind compactors,” says Emile.
City to benefit
He adds that the entry of the company into the local market will also introduce best-of-breed equipment for the development of the region including dedicated trenching machines for the laying of the city’s fibre optic networks, trenchless drilling and other technologies for the laying of water and other infrastructure, as well as replacement of the city’s aging sewer and potable water pipelines.This is in addition to the company’s well-known brands of earthmoving, construction and mining equipment such as, Kawasaki wheel loaders, Sumitomo excavators, Ammann compactors, Hidromek graders, Gehl materials handling equipment and backhoe loaders, MST backhoe loaders, Furukawa rockdrills and hydraulic breakers, as well as Terex, Powerscreen, Telestack and Evoquip processing equipment, among others. A hi-tech and fully equipped workshop has also been established for servicing and maintenance of fleets and is complemented with comprehensive field services spanning throughout the entire region. A large parts warehouse has also been established to ensure quick turnaround of parts throughout the region.
“The reason for our success is in the quality of equipment and services that we offer. Being part of the JSE listed ELB Group clients can rest assured that our ethics and integrity is in-tact, this also improves our buying power ensuring our clients can get more for less.
“Another advantage has proven to be our all-local team, who understand local challenges and requirements and make it easier for customers to communicate their needs and requirements with us. Even with impressive sales so far, we have only just begun reaching out to our customers and potential customers so will undoubtedly be the solutions provider clients in other areas of the country know us to be,” Emile concludes.